Client Overview

Johnson & Partners is a mid-sized law firm specializing in corporate law, intellectual property, and civil litigation. Established in 1995, the firm has a strong reputation in their local market but struggled to attract new clients through their online presence.

Challenge

Johnson & Partners faced several key challenges with their digital presence:

1. Outdated website design that didn't reflect their professional image

2. Poor user experience, leading to high bounce rates

3. Lack of optimization for search engines, resulting in low visibility

4. Ineffective lead capture system for potential clients

5. Limited mobile responsiveness, alienating a growing segment of users

Our Approach

We developed a comprehensive strategy to address these challenges:

1. Modern Website Redesign: We created a sleek, professional design that aligned with Johnson & Partners' brand and showcased their expertise.

2. User Experience Optimization: We implemented an intuitive navigation structure and streamlined the user journey to key information and contact points.

3. SEO Strategy: We conducted in-depth keyword research and implemented on-page and technical SEO best practices to improve the firm's search engine rankings.

4. Content Strategy: We developed a content plan that included detailed practice area descriptions, attorney profiles, case studies, and a legal blog.

5. Lead Generation Focus: We designed and implemented multiple contact forms, a live chat feature, and prominent call-to-action buttons throughout the site.

6. Mobile-First Design: We ensured the new website was fully responsive and optimized for all devices.

Implementation

The project was executed over a 16-week period:

• Weeks 1-2: Discovery and planning

• Weeks 3-6: Design and client feedback rounds

• Weeks 7-10: Development and content creation

• Weeks 11-12: SEO implementation and testing

• Weeks 13-14: Quality assurance and user testing

• Weeks 15-16: Final refinements and launch

Results

Six months after the launch of the redesigned website, Johnson & Partners saw significant improvements:

• 100% increase in client inquiries (doubled from previous period)

• 150% increase in organic search traffic

• 40% decrease in bounce rate

• 75% increase in time spent on site

• 60% of total traffic now coming from mobile devices

• 25% increase in consultation bookings

Key Strategies That Drove Success

1. Targeted Practice Area Pages: We created in-depth, SEO-optimized pages for each practice area, improving search visibility and providing valuable information to potential clients.

2. Attorney Showcase: We designed professional profile pages for each attorney, highlighting their expertise and achievements, which helped build trust with potential clients.

3. Integrated Blog Strategy: We implemented a blog with regularly updated content on relevant legal topics, improving SEO and establishing the firm as thought leaders.

4. Clear Call-to-Actions: We strategically placed CTAs throughout the site, making it easy for potential clients to reach out.

5. Testimonials and Case Studies: We prominently featured client testimonials and anonymized case studies, providing social proof of the firm's expertise.

6. Mobile Optimization: The mobile-first design ensured that the growing number of users searching for legal services on mobile devices had a seamless experience.

Conclusion

The website redesign and SEO strategy for Johnson & Partners demonstrates the significant impact that a well-executed digital presence can have on a professional services firm. By focusing on user experience, content quality, and search engine optimization, we were able to dramatically increase the firm's online visibility and client acquisition rate.